Corona Virus Outbreak Impact on The Fashion Industry

Across the world, corona virus is out breaking very quickly as it is not only impacting the lives and health of the people but also almost every industry is getting impacted by this in many ways The manufacturing, the supply, the market everything. In short whole supply chain of most of the industries getting affected. Coming to the fashion industry, the effect of this deadly virus is not a good sign for the upcoming days.We all know the virus was originated from china and nowadays it is creating its dis-effects in counties like Italy, Japan, Egypt, Iran, U.S, and the U.K. Clearly the business and supply chain will obviously get disturbed in many aspects.The coronavirus outbreak is impacting the fashion’s industry in many ways like.

corona-virus-outbreak-impact-on-the-fashion-industry
corona-virus-outbreak-impact-on-the-fashion-industry

Across the world, corona virus is out breaking very quickly as it is not only impacting the lives and health of the people but also almost every industry is getting impacted by this in many ways The manufacturing, the supply, the market everything. In short whole supply chain of most of the industries getting affected. Coming to the fashion industry, the effect of this deadly virus is not a good sign for the upcoming days.We all know the virus was originated from china and nowadays it is creating its dis-effects in counties like Italy, Japan, Egypt, Iran, U.S, and the U.K. Clearly the business and supply chain will obviously get disturbed in many aspects.The coronavirus outbreak is impacting the fashion’s industry in many ways like.

Discontinuity in the supply chain

Previously we discussed the virus is originated from China and most of the luxury brands have their textile manufacturing factories in china.Even estimation is that the china is covering up to one-third of the textile and clothing of across the globe. Just because of this virus the manufacturing of the raw material gets affected. In most of the manufacturing unit, the workers and the staff members are unable to work properly because the people are bound to avoid public places. The cities are under lockdown and health inspections are takin place on daily basis.This happened to result in plenty of workers and resources in manufacturing units.

This condition is the same in almost all industries related to fashion brands. The manufacturing units are unable to out their orders to the global market on time. This results in the delay in the supply of the fashion accessories to the inventory of top brands. And if the demand and completion get affected than the customers from across the globe will get detached from their trusted brands.

Delay in the summer collection

Disturbance in the supply chain directly impacts on the upcoming summer collections of almost every brand which will have to come in a few months. The top brands like Armani, Vogue, Dolce, Gabbana, etc will have to release their summer collection in a few months like every year. But because of this coronavirus outbreak is impacting the fashion’s Industry, the supply of the fashion products in market gets disturbed and the brands are bound to postpone the summer collections by one or more months. This thing is also affecting the holiday offers which truly will affect the overall sales and profitability of the particular brand.

Delay in summer collection directly hit the overall consumption and sales. The situation will be more problematic for the brands that have to supply directly to the retailers as they are in the contract with them to full fill their inventory by a particular date. So it will result in the delay of summer collection by almost one or more months by which is way too late for top fashion brands.

Super Model Naomi Campbel taking precautions against Corona Virus
Super Model Naomi Campbel taking precautions against Corona Virus

Cancellation/postpone of Fashion events

Fashion events play a very crucial role in the brandings of any top brand. The retailers and customers get aware and will be get updated for the upcoming collection of a particular brand. After the outbreak of corona virus, many fashion events get cancelled just because of the very low recently Green day announced that they will postpone their Asian tour just because of some health issues due to corona virus. Although some of the fashion designers doing their level best to deliver the fashion accessories on time to remain in continuity. In Paris, Fashion week models were seen wearing a mask to promote the outfits’ compatibility with the virus. Just like these events many other events will be cancelled or postponed. Cancellation of these events will directly impact on the public of the collection. Now most of the brands are bound to supply their products through online shops which are quite an effective approach to get in touch with their customers

Coronavirus crisis and the fashion Industry

Corona Virus Outbreak Impact on The Fashion IndustrySo the corona virus crisiss is affecting the overall supply chain of almost all industries. What happen next is, the manufacturing units are in loss and not able to generate much revenue because due to discontinuity in the supply to the vendor brands the overall profitability is impacted much harder. And the overall delay in the whole process affects the jobs or the employees who are involved in this industry. From the manufacturers end because of non-involvement of workers the companies are bound to rationalize the jobs. Also the supplier end and retailer all the departments are highly impacted. It seems that for the upcoming winter season the brands have to set up their manufacturing units in such areas where there is no thread of obviously it will be not easy for them but steps should be taken to get in the normal.  https://blog.styliafoe.com/corona-virus-outbreak-impact-on-the-fashion-industry/

The Future Design Series: Fashion, Innovation and Technology

As the world consumes its way to an environmental apocalypse, it has become obvious that humankind will have to reassess the way it uses its resources. One way we have come to cope with this challenge is through innovations and sustainable design.

The intention of sustainable design is to “eliminate negative environmental impact completely through skillful, sensitive design”.

Manifestations of sustainable design require renewable resources, impact the environment minimally, and connect people with the natural environment.

Over the coming months we will be examining some of these design developments aimed at building a sustainable future. Some of these are already in the market; others are still no more than ideas and prototypes. Whatever stage they are in, what they offer is hope. 

Future Design: Fashion Edition

According to the United Nations, the fashion industry is responsible for 10% of global greenhouse emissions. That is twice more than the aviation industry. Every second, the equivalent of one garbage truck of textiles is landfilled or burned. Even without the aid of these statistics, it’s easy for us to see just how unsustainable fashion currently is.  

Fashion’s unsustainability runs from end-to-end. For instance, It takes roughly 20,000 litres of water to produce just one kilogram of cotton, equivalent to one t-shirt and a pair of jeans. So that by the time the end-consumer buys it, enormous amounts of water and power have already been used and wasted, and in the case of synthetic fabrics, microplastics are released into the ocean. 

A viable solution here is design. Fueled by a vision of a sustainable future and advancements in technology, fashion houses and startups have taken up the challenge of designing a more sustainable future for the fashion industry. In my estimation, this involves the fundamental overhauling of fashion and its supply chain. It also means redefining our traditional values as they relate to clothes because what we believe our clothes should be made of and who we imagine ought to make them all depends on our perception.

In this first edition of #FUTUREDESIGN, we look at the design breakthroughs that hold the key to fashion’s sustainable future.

https://ecowarriorprincess.net/2019/07/future-design-series-fashion-innovation-technology/

7 INNOVATIVE IDEAS CHANGING THE FASHION INDUSTRY

innovative-ideasfashion-week-innovations

INNOVATION SNAPSHOT

Some of our favourite fashion innovations from recent months, focusing on marketing, emerging technologies and design

We’re in the midst of the fall Fashion Week season. Besides showcasing the latest fashion trends and designs, these events also feature some of the industry’s most exciting innovations, such as Superpersonal’s virtual fitting app, which was showcased during London Fashion Week in February. 

We thought this would be a good time to resurface some of our favourite fashion innovations from the last several months. Having recently shared 10 of our top innovations in sustainable clothing, the following innovations focus on the industry in a broader sense — including breakthroughs in marketing, emerging technologies and design.

https://www.springwise.com/innovative-ideas/fashion-week-innovations

DESIGNING AFRICA’S FUTURE

AFI FASHION WEEK

DESIGNING AFRICA’S FUTURE

Capetown International Convention Centre 12 – 14 March 2020

ALL ABOUT THE AFI FASHION WEEK 2020

Three days of Fashion, Marketplace and Masterclass

African Fashion International (AFI) was established as part of an unequivocal determination to propel and restore refined African fashion brands on the global stage. With our understanding of quality and craftsmanship, a point of view that is unique coupled with Africa’s heritage and history, we aim to be pioneers in luxury African fashion.

Our efforts have been focused on presenting African talent at a world-class level, ensuring the best possible showcase to take the incredible skills and creative talent found on our continent to the world.

Dr. Precious Moloi-Motsepe – Founder & Executive Chairperson of African Fashion International (AFI).

BUY YOUR TICKET

AFI FASHION WEEK 2020

AFRICAN FASHION INTERNATIONAL (AFI) ANNOUNCES THE DATE FOR AFI FASHION WEEK 2020 IN CAPE TOWN

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AFI is excited to share with you the dates and the venue for the upcoming AFI Fashion Week which will take place on the 12th till the 14th of March 2020 at the Cape Town International Convention Centre.

AFI brings you empowering, educational, networking and loads of entertainment presented through its offerings; Fastrack, AFI Masterclass, AFI Designer Marketplace and Fashion Shows.

To catch all the developments and the build-up towards AFI Fashion Week, follow our social media platforms and our website https://africanfashioninternational.com

Thulile Gama
PR Coordinator
thulile@afi.za.com
Mobile: 073 931 4842

Facebook: @africanfashioninternational
Instagram: @afi_sa
Twitter: @AFI_sa

MORE : AFI FASHION WEEK 2020

A History of Fashion’s Obsession with the Space Age, From Courrèges to Chanel

Isaac Newton were alive today, he might have come up with a fourth law of motion just to deal with fashion trends, which seem to defy all existing rules by moving forwards and backwards at the same time. Fashion is supposed to take us into the future, but wait long enough and yesterday’s trends will come back eventually, some returning faster than others.

In 2017, for example, we’re seeing the return of Paco Rabanne’s signature metallic chain-metal dresses, which first walked the runways in the 1960s, and were “in” again in the early-aughts during Paris Hilton’s heyday. Now, they can be found in Paris nightclubs on twentysomethings like Bella Hadid. To boot, white go-go boots are back as well—a trend that similarly took off in the ’60s along with Space Age style, starting with André Courrèges and was later recycled during the Studio 54 era. Now, they’re back with the help of brands like Balenciaga. (And Hadid too, of course.)

As with the constellations, drawing lines between reoccurring trends can help make sense of where we come from, how we ended up here, and where we might be headed. And fittingly, all roads lead to outer space at the moment, from Chanel’s rocket launch on the runway to Christopher Kane’s cosmic prints.

MORE https://www.wmagazine.com/story/space-age-style-history-courreges

Viktor & Rolf Spring 2019: Why most people have missed the point entirely

 

 

IMAGES VIA VIKTOR & ROLF
WORDS BY BIANCA O’NEILL

Look a little deeper.

Viktor Horsting and Rolf Snoeren are the provocateurs of our generation – but today, almost everyone has missed the memo.

Most fashion lovers would have woken up to cheeky photos of Viktor & Rolf’s couture Spring 2019 collection this morning, delivered by media outlets who have lazily re-shared images of its slogan dresses with uninspired hashtags like #bigmood and #same.

However, these people have entirely missed the point – and in a way, played into the exact banal social media behaviour that the duo is examining.

In understanding what they are trying to achieve with dresses emblazoned with meme quotes like “Go F**k Yourself,” it helps to garner some context of their past works first.

Viktor & Rolf is famous for bringing social commentary to life with its couture garments (garments that are themselves a commentary on the excess of fashion), having released collections that frequently question our social interactions and relationship with the media cycle.

The designers’ Wearable Art collection of 2015/16 sent elaborate dresses down the catwalk that were mind-bendingly constructed inside gilt frames – frames reminiscent of those surrounding famous works of art. The collection allowed the intersection between fashion and art to come to life on the runway, and embraced the constant discussion about whether fashion is art or commerce.

Here, Viktor & Rolf said to the pundits – now it is both.

Its Cutting Edge Couture collection for Spring 2010 saw extravagant ballgowns sliced through with holes, a wink at the rich who were financially unbothered by the credit crunch, but saw it as unbecoming to wear their expensive collections during a time of financial crisis.

And now, this year, the iconic duo is taking a swipe at the vacuous world of Instagram and influencers. Think I’m overblowing it? Take Snoeren’s own description of the collection as creating a “strange contradiction.”

“It’s the kind of message you find on social media, with the same instant feeling,” said Snoeren. “All these statements that are so obvious or easy — there’s a lot of banality on Instagram and social media in general — [they] are counterbalanced with this over-the-top, shimmery, romantic feeling.”

It’s an apt metaphor for the lazy content farming of memes in order to drive engagement, with no real connection to the poster themselves. After all, sharing a quote as trite as “Sorry I’m Late I Didn’t Want To Come” is vacuous alpha-signalling at its basest level. You’re not important or interesting, it tells your viewers, but I am.

A dress overtaken by the statement “I Am My Own Muse” reflects on our self-obsessions. An attention-seeking gigantic gown declaring “I’m Not Shy I Just Don’t Like You” notes our generation’s increasing inability to accept those who are different to us, while also needing to declare it loudly and publicly.

Meanwhile, a completely overblown dress with “Less Is More” emblazoned across it acts as a nod to Instagrammers extolling the virtues of sustainability while shlocking their paid-for wares and encouraging questionable over-spending habits.

Sure, fashion can be playful and fun and decidedly un-serious at times – but in the pursuit of coverage and clicks, many of us gloss over the most important onus of fashion design (and couture in particular): to say something about our society, about our politics, about where we are in history. To help us reflect on what we have created.

And sadly, where we are in history at the moment, is placing Fiji Water Girl over important speeches about the progression of the #MeToo movement.

However, if you think that Viktor & Rolf is judging you for posting your favourite memes, you’d be mistaken. Like true artists, the pair is focused on documenting these moments and our innermost obsessions.

“Fascination without condemning; it’s just the world we live in,” said Horsting. Snoeren agreed: “It’s our way of dealing with it.”

Follow Bianca’s fashion coverage over at @bianca.oneill.

MORE : https://fashionjournal.com.au/fashion/viktor-and-rolf-spring-2019-why-most-people-have-missed-the-point/

Aliens Have Officially Landed on Earth, and They Just Walked Two Paris Fashion Week Runways

I have seen a lot of wild things making their runway debuts, but extra-terrestrials? That’s, like, next-level strange. Sure, we all witness some absurd styles during fashion week—during couture week, especially—but I honestly don’t think I can say I’ve seen anything quite like this Paris Fashion Week alien trend. Have aliens arrived on Earth, or is it just a coincidence that two different designers decided to incorporate alien-chic into their runway shows on the same day? I don’t know if we’re all just living in the Twilight Zone or what, but something is going on in Paris right now, and I’m not sure if I really want to know the truth.

shutterstock 10120552e Aliens Have Officially Landed on Earth, and They Just Walked Two Paris Fashion Week Runways

Manish Arora, Fall/Winter 2019

Whether or not aliens have invaded Earth—and frankly, I’d prefer to stay in the dark on this one—they certainly have invaded the Paris Fashion Week runways. On Thursday, not one, but two shows featured alien-inspired looks. Both Manish Arora and Rick Owens have done some weird things with their collections before. Arora’s spring/summer 2019 collection was wild, but there were no aliens. Rick Owens always manages to somehow make his models look like stylish cavemen or modern art projects, but, once again, no aliens in sight. However, both of these designers used alien-chic looks in their runway shows for Fall/Winter 2019. I truly hope Manish Arora and Rick Owens just happened to both have similar visions for their collections, and we’re not really all about to scroll through photos of real aliens. TBH, I don’t know what to think anymore.

shutterstock 10120564u Aliens Have Officially Landed on Earth, and They Just Walked Two Paris Fashion Week Runways

Rick Owens, Fall/Winter 2019

MORE https://stylecaster.com/aliens-paris-fashion-week/#slide-2

The Evolution of Space Age Fashion

On July 20, 1969, NASA astronauts Neil Armstrong, Edwin “Buzz” Aldrin, and Michael Collins successfully completed the Apollo 11 mission which culminated in Armstrong taking that fateful space walk on the moon’s surface, telling those listening, “That’s one small step for man, one giant leap for mankind.”

Armstrong’s legendary accomplishment is chronicled in Damian Chazelle’s latest film, First Man (opening today), which the Hollywood Reporter has called a, “sober, contemplative picture [with] emotional involvement, visceral tension, and yes, even suspense, in addition to stunning technical craft.”

Although the six American flags which have been left on the moon since Apollo 11 have been confirmed to have turned white due to alternating days of searing sunlight and 100° heat and days of numbing-cold -150°, there’s no mistaking the technicolor impact that the mission had on various facets of industries.

Since the days of the space race, designers like like André Courrèges, Paco Rabanne, and Pierre Cardin, have attempted to sartorially predict what the future held for society – whether forecasting the daily uniforms for the masses — or more esoteric fare for those on the fringes as drastic changes occur in society.

Dubbed “space age” in their terse assessment by fashion critics, these looks have permeated couture houses in as futuristic silhouettes, and have been more overt homages to NASA by contemporary designers.

Here’s a look at some of the space age fashion over the years

MORE  https://www.highsnobiety.com/p/evolution-space-aged-fashion/